As Art Director during Viewpoint’s acquisition by Trimble, I led the redesign of the Viewpoint logo and visual identity to align with Trimble’s updated brand system. The challenge was to preserve Viewpoint’s equity while integrating it into Trimble’s global design language. I was responsible for the concept development, final artwork, and application across brand assets—ensuring consistency, clarity, and cohesion during a time of major organizational change.
Viewpoint Logo Re-Design and Brand Alignment
As the Art Director and Creative Lead at Viewpoint, I sought to capture the tech-forward thinking and evolution of the Viewpoint brand without losing the massive brand recognition the logo and mark had in the industry. Trimble logo branding has strict guidelines and systems. The lines, shapes, and palette signify a visual commitment to progress and innovation, while following Trimble’s strict logo guidelines. This logo was reviewed, approved and adopted by the separate Trimble and Viewpoint Corporate, Creative and Marketing leaders during the transition. The transition was beyond successful. To see the logo in action visit the Viewpoint website.