Print and web collateral for advertising, promotion and general product information. Webtrends products can be quite in-depth and complicated, my goal was to create a simple grid system thats combines typography, imagery, color and texture into something easy to absorb and uniquely Webtrends.
To get started I created a simple 12 column layout and grid: one block for imagery or sidebars and two blocks for copy. This grid helps keeps the body copy roughly 60 characters per line at 11 point for print / 16px for web — an optimal and comfortable limit and point size for the reader.
Currently the suite of Webtrends collateral consists of: Industry Insights, White Papers, Data Sheets, Solution Overviews, Client Success Stories and Guides.